Marketing lynda.com

Now that we have this great resource, we need to get the word out to our patrons.  This will be an ongoing effort.  Our first step was to train staff.  They are the best at marking our services to people who already use the library.

During our training sessions, we told them what lynda.com is - high quality training videos concentrating on technology, business and education. Our agenda was simple:

• What is lynda.com?
• Who can us it? When, where?
• Why do we have this?
• Demonstration
• Other - including time out feature, browser compatibility/equipment requirements 
• Questions?

We talked about our setup in the library - who can use this resources and how. We have a shortcut on our public computers that take users directly to lynda.com but we don't think we can do the same with our Chromebooks.  What you see on the Chromebook depends on who is logged in.  There doesn't seem to be a way to do a lynda.com shortcut for all users.  We showed staff a demo and talked about the great features offered by lynda.com including the indexing that allows you to go directly to a topic in a video and watch only the parts that you need.  During our three sessions, staff made many suggestions and had great questions.

We made small business card sized handouts for all our service desks to pass on to people interested in lynda.com. Here is what the handout looks like:

We have many more ideas to continue our marketing efforts and lynda.com also has a robust resource center to help with our efforts.